GitHub - mailtopurnimams-29/Project_UnsupervisedLearning: Project Goal: To segment credit card customers based on spending patterns and interactions for targeted marketing. Role: Conducted EDA, applied clustering algorithms, reduced dimensions, and profiled segments. Helped identify key customer segments, enabling the bank to tailor services and improve customer engagement

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Project Goal: To segment credit card customers based on spending patterns and interactions for targeted marketing. Role: Conducted EDA, applied clustering algorithms, reduced dimensions, and profiled segments. Helped identify key customer segments, enabling the bank to tailor services and improve customer engagement

clusterprofiler hierarchical-clustering kmeans-clustering pca-analysis